Liz von Achen Resume

Liz von Achen
954.818.6141

Experience:

May 1995 - Present
FREELANCE GRAPHIC DESIGNER / COPYWRITER
Provide creative advertising and web services on a freelance basis. Copywriting, creative direction, pre-press production on Mac and PC based systems. Research, write and produce newsletters and press releases. Coordinate and direct photo shoots. Create logos, ads, brochures, direct mail, trade show displays, etc. Proficient use of Photoshop, InDesign, Illustrator. Design, produce, host and maintain web sites using HTML, CSS, Javascript, Dream Weaver, Fireworks, Flash. Design, produce and implement e-mail blasts. Data base set-up includes merchant shopping carts, photo galleries, Word Press blogs, Facebook, Myspace, PHP Nuke, Joomla. Produced and coordinate national print media schedules for Peter Hughes Diving, Inc., Pro Dive International, and others.

January 2003 - August 2003
ASSOCIATE CREATIVE DIRECTOR / DIRECTOR OF WEB DESIGN
Marketing Magic Advertising, 2830 North 28th Terrace, Hollywood, FL 33020
Design and production of print, display and web based collaterals for a variety of accounts. Tasks include art direction, copywriting, proposal writing, e-mail maintenance, e-mail blasting, search engine optimization. Proficient use of most design software on either Mac or PC including Photoshop, Quark, Illustrator, PowerPoint, Dream Weaver, Fireworks, Flash, Microsoft Word. Thorough knowledge of HTML code. Addy Award winning logo design.

Oct. 1992 - May, 1995
CREATIVE DIRECTOR
Westrec Design Group, 850 N.E. Third Street, Dania, FL
Creative Direction from concept to film for in-house agency. Produce ads, brochures, direct mail campaigns, consumer programs, trade show displays, etc. for more than 40 marinas, and the parent company Westrec Marinas, as well as outside clients. Copywriting, art direction, design and production using Mac based system. Coordinate special events, direct photo shoots, client presentations. Familiar with all aspects of agency operations including traffic, media, budgets and billing.

Jan. 1990 - Oct. 1992
OWNER
Advertising and Printing Services, Fort Lauderdale, FL
Provide creative services including concept, copy, design, production and printing to hospitality, health and manufacturing industries. Direct public relations, special promotions, initiate and implement marketing strategies, coordinate media and direct mailings. Client liaison to outside vendors. Proficient use of Mac system.

Feb. 1985 - Jan. 1990
PRODUCTION MANAGER / ART DIRECTOR
Krieff Advertising, 3854 Sheridan Street, Hollywood, FL
Design, typesetting, paste-up and mechanical preparation of display ads, outdoor media and printed collaterals. Macintosh system with Linotronic output. Stat camera operation, training and supervision of two staff artists.

Sept. 1983 - Dec. 1985
ART DIRECTOR
Universal Litho & Printers, 5404 S. State Road 7, Fort Lauderdale, FL
Design, layout, paste-up and typesetting for commercial printer. Customer service. Operate Compugraphic Editwriter. Color separations, illustrations.

July 1981 - July 1983
PRODUCTION SUPERVISOR
North County News, 1761 Front Street, Yorktown, NY
Art Direction and production of a weekly news publication with high quality design standards. Supervision of a staff of four artists. Won N.Y. Press Association Stuart Dorman Award for Overall Excellence in 1982.